“It’s a no-brainer, using culture to educate and simultaneously entertain – or ‘edutain’. GREAT STRATEGYĭr Sonjah Stanley Niaah, director of the Institute of Caribbean Studies at The University of the West Indies, in commenting on the strategy, said music is a natural way to reach Jamaicans. In the bank’s video, reggae artiste Tarrus Riley sings, “Gimme little one drop, let the bass-line roll and kotch, reggae music run the country,” to praise low, stable and predictable inflation as being what the bassline is to reggae music. Last year, the Bank of Jamaica employed a similar approach to relay to doubtful Jamaicans the Government’s message that the country was experiencing an economic turnaround. Sign up for The Gleaner’s morning and evening newsletters. This is the kind of change that I want to take place in Jamaica, where we accept what is right and do away with the wrong.” Being an informer or an informant is not a bad thing, as in other countries, it is widely accepted as a basis of exposing wrongdoing and in solving various crimes, including corruption. The crime situation is so bad it even frightens the young at heart. “I thought about this long and hard before writing this song. I am urging all Jamaicans to be a ‘proud informer’ so as to save lives, prevent crime, and create a positive influence. For far too long, we have allowed a negative culture to influence our way of life. “I am hoping that my message in song will create a difference in this society. The song, which implores citizens to essentially become informers to help stem the burgeoning crime, was a personal initiative by the cop, who noted that the decision to do a song is strictly on the basis that music is actually a message which seeks to captivate an audience, create lifestyle changes, educate, and to influence. Deputy Superintendent of Police (DSP) Throyville Haughton is arguably the most popular police officer in Portland, especially since the music video for his song, Proud Informer, went viral on social media recently.
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